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Where once veganism at least in western societies was written off as a fad or something only tree huggers indulged in, avoiding animal products is now pretty mainstream.
As the trend gathers pace, interest in alternative proteins and cell-based meat is growing rapidly. Cultured meat companies making versions of meat in a lab have already captured the attention of investors, some as high-profile as Bill Gates and Richard Branson.
So the logical next step is convincing the wider public that plant- and cell-based meat substitutes are worth a try. Step in the plant-based PR agencies who have tailored their expertise in branding, comms and public relations to brands looking to promote their vegan products. At its core, the growing number of plant-based PR agencies is down to the growing number of vegans - and, consequently, the huge increase in vegan product launches.
This underscores the need and desire for marketing, branding and communications expertise specifically developed for the plant-based market. The growth in vegan products also means that the market is becoming a crowded one. That makes getting your positioning right as a vegan brand more vital than ever. That explains why a number of product owners and vegan brands are turning to specialist agencies to make their products stand out from the crowd.
The rise in lab-grown meat and uncertainty surrounding whether consumers will accept it or not also warrants hiring the best expertise. Some agencies have sprung up that cater especially to that need like Scout22 , covered in detail below. Bringing in experts who know their stuff sounds like a good idea, right? The trend has seen a number of plant-based marketing and PR agencies popping up, companies that share the values of the alt-meat producers and possess a deep understanding of the niche plant-based market and its nuances.